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November 5th, 2008 | 
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Posted in 4 Responses to “Beginners Guide to Online Marketing”
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Any good books or publication (recent ones only) on Web Analytics or Online marketing measurements?
- I need advance level material – not beginners guide
- Not Jim Sterne's book please – thats a great book but I need something more recent and up-to-date
- covering overall online marketing – not Search Engine only.
Check out this week's edition of The Economist 'Rocket Man', there is a special report on Internet Advertising.
References :
online marketing techinques?
References :
There are a ton of resources available. Check out my sources, they include books, articles, and a website dedicated to web analytics.
References :
http://www.webanalyticsdemystified.com/
http://www.webanalyticsassociation.org/
http://www.webtrends.com/Resources/WhitepapersAndGuides/ClickZBestofWebAnalyticsGuide.aspx
http://www.clickz.com/experts/crm/analyze_data/
http://www.clickz.com/experts/crm/actionable_analysis/
http://www.clickz.com/experts/crm/traffic/